Directions: Apply to wet hair. Allow to air-dry or style with a diffuser.
Joico Curls Like Us Hydrate & Define Curl Crème Styler
Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That’s what you get with Curls Like Us Hydrate & Define – the curl-enhancing styling crème that gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage
Leaves curls feeling hydrated and looking healthy
Strengthens* hair and reduces breakage by 88.77%*
Shields from thermal damage up to 450°F/232°C
Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
Certified PETA Global Animal Test–Free (Learn more about the certification)
Let’s take it further: Rake the cream through soaking wet* hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution.
Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with our Define & Seal Curl Defining Gelée.
VEGAN PROTEIN
A vegan form of protein made from pea and vegetable proteins, mimics the protein found naturally in hair.
MONRINGA SEED OIL
A natural source of antioxidants, vitamins A and E, zinc, and silica.
ALGAE OIL
A bio-based oil derived from microalgae, is a source of omega 9.
(information provided by joico.com)